Brand Identity

Cornerstone Consultancy

I first met Pauline during an online networking event. She was beginning to embark on her journey as a HR Consultant, and recognised the importance of establishing a strong brand identity from the outset. We worked together to craft a brand image that would reflect all aspects of her budding consultancy business, Cornerstone Consultancy.

Starting with an in-depth consultation session, Pauline and I delved into the core essence of Cornerstone Consultancy. We outlined her business objectives; her long-term goals, target clients, and preferred brand persona.

I created a full ‘start-up’ package for Pauline; a logo set, branding guidelines, photography style, social media assets, email signatures, Microsoft Office templates, and printed collateral, along with guidance and advice on how she could build on her brand as the consultancy grows.